The Role of Community in Multifamily Development

The Role of Community in Multifamily Development

What do you envision when you think about a successful, profitable multifamily development? Most people would quickly point towards a good location, strong demand, low operating costs, and high rents. But there’s an often overlooked aspect that plays a vital role in the ecosystem of a multifamily residential project: the resident’s experience.

The resident’s experience can indeed be influenced by market-level trends but crafting a sense of community should also be a primary focus. After all, a home is more than just four walls; it’s a place where residents should feel a sense of belonging, comfort, and security. 

Fundamental to fostering this sense of community are elements such as trust, respect, and shared purpose among neighbors. In other words, it’s about building relationships that go beyond the superficial and creating a genuine sense of camaraderie. 

The role of the built environment in this context cannot be understated. It has the potential to nurture community cohesion, depending on the interactions and relationships between people. The design and layout of the property, the common areas, amenities, and even the landscaping can all contribute to building a strong sense of community.

At The Highland Group, we have witnessed first-hand how teams that prioritize residents’ values over just the typical bottom-line considerations manage to deliver superior products to the market. These developments often exceed market expectations and provide a higher financial return to the owner. We are proud to have achieved these results on our own development projects.

Our mission is to help build communities in residential environments where they are desired and lacking. Additionally, we strive to maintain and strengthen a sense of community in environments where it already exists. We believe in challenging the status quo and bringing fresh perspectives to design and development, thereby creating a higher standard for your residents. 

In our quest to continually reinvent the multifamily residential experience, we constantly draw insights from industry research. A recent study by the Gensler Research Institute titled ‘A Vision for the Future: Reinventing the Multifamily Residential Experience‘ has been particularly illuminating. 

We invite you to explore this study for some fascinating insights on how we can collectively elevate the multifamily residential experience. Here’s the link to the Gensler Research Institute article:

At The Highland Group, we are committed to creating living spaces that not only meet but exceed your expectations. Let’s work together to build more than just homes – let’s build communities.

Article References and/or Additional Study Information:
Gensler Research Institute,2022,  Residential Experience Index 2022, What Makes a Great Living Experience,
Decrutis and Sellers 2023,  5 Ways to Rethink the Future of Multifamily Development and Design, Gensler,


The Highland Group
The Highland Group is a distinguished real estate development and commercial construction firm proudly serving clients throughout the Southeastern United States. Our expertise lies in preconstruction services, general contracting, construction management, real estate development, and design-build delivery. At the heart of our mission lies the commitment to develop leaders who adhere to higher standards, making a lasting impact on both our firm and the communities we serve. We believe that the pursuit of excellence begins with client relationships, built upon a foundation of integrity, honor, and trust.
Join us on our journey towards constructing a better future, as we continue to shape the landscape of the Southeast with professionalism, teamwork, and honest communication. 
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